In my role at Yachao GmbH, I am responsible for planning and designing marketing campaigns for our Shopify store, creating visual assets, and continuously improving the website’s user experience.

Beyond design, I manage the day-to-day operations of our Temu store, including product management, pricing strategies, promotional activities, and platform compliance. I also support warehouse coordination and contribute to various operational tasks across the business, gaining hands-on experience in both e-commerce management and business operations.

This cross-functional role has allowed me to develop a strong understanding of how design, user experience, and commercial strategy work together to drive business growth.