Hi, I’m Yixiao He,
a UX/UI Designer.
I’m also a graphic designer and product designer.
I am a passionate UX / UI designer who is dedicated to creating user-friendly interfaces and delightful user experiences. I am good at translating complex requirements into intuitive and easy-to-use design solutions. My design philosophy is user-centered, combined with the latest design trends and technologies to ensure that every project achieves the best results. I am keen to continuously learn and improve my skills to meet ever-changing design challenges.
Experiences
How did I get here?
I started by doing Product Design in China. Then in 2023 I came to Hamburg and started learning Design Innovation, Brand Design.In the process of studying design, I found that I was more interested in UX/UI, and I preferred to use logical thinking to solve problems, so I wanted to become a UX/UI designer. After graduating from university in September 2024, I started learning German and am currently studying German B2.
Education & Experience
Brand University of Applied Sciences
Oct 2023-Sep 2024
Master
Design Innovation
Hambug
HeimatTBWA\
Apr 2024-May 2024
Design Assistant Intern, HORNBAC Brand Ads
Hamburg
Developed advertising strategy for HORNBACH, a leading German DIY building materials supermarket.
Designed a DIY concept creative campaign for the German market, combining jewelry with hardware and building materials, which was promoted through social media such as TIK TOK.
The concept was approved by the Executive Creative Director.
Karl Anders
Feb 2024-Mar 2024
Design Assistant Intern, Global Branding
Hamburg
Participated in the “Mischen is possible” campaign of the Hamburg Cultural City brand and completed the preliminary preparations for the campaign.
Designed two series of visual designs, combining Hamburg's distinctive elements with Chinese ones, to help the brand reach out to an international audience.
Focused on integrating Hamburg’s cultural identity with global influences to craft compelling brand narratives and support international brand expansion.
RIMOWA DESIGN PRIZE
Nov 2023-May 2024
The design "Movable Mountain" was selected as a semi-finalist for the RIMOWA Design Prize. "Movable Mountain" is a product made of recycled materials that helps people who carry heavy objects to reduce the burden on their shoulders.
Invited by RIMOWA to visit RIMOWA headquarters and production factory.
Northwestern Polytechnical University
Sep 2022-Jun 2023
Master
Industrial Design
Xi’an
Dalian Minzu University
Sep 2018-Jun 2022
Bachelor
Product Design
Dalian
Passion
Sketching
Travel
Music
BJD
Parrot
Photography
Rather than saying that I like photography, I would say that I like recording life.
Where am I from?
