Mischen is Possible
Campaign
Time
Feb. 2024-Mar. 2024
Duration
3 weeks
Project brief
Hamburg Tourismus hopes to promote the culture of Hamburg in major cities around the world. Because I am from China, I designed from the perspective of the Chinese. I selected the most attractive culture of Hamburg to the Chinese and finally designed three series of posters.
Company
Karl Anders
Team
Independent completion
Task Brief
Hamburg Tourismus would like to add another flight to the successful » Mischen is Possible« campaign under the umbrella of Kulturstadt Hamburg. Hamburg's colorful, international cultural scene is to be promoted in major international cities. A new campaign claim is also to be developed for this purpose, which is based on the idea of "mixing culture". All possible languages can be used.
Inspirations
In China, the most important influence on where people choose to travel is whether the place is famous or not. I collected information about Hamburg culture that would appeal to Chinese people and designed it from my own and Chinese perspectives.
Finalize
Star Club: The Beatles had played the first night the STAR CLUB opened. This title is now at the No. 1 Guitar Center in Altona.
Indra: Where the Beatles first played in Hamburg.
John Lennon: No Hamburg, no Beatles. We were born in Liverpool but grew up in Hamburg.
These three posters combine three languages. The background is Hamburg in Chinese (汉堡). The aim is to reflect on a literal level that Hamburg is a mixed-cultural metropolis.
These two posters are my designs based on the HSV color scheme.